The blessing and curse of 1UP’s early cover stories was that each ran over the course of five days, which was great in that it forced us to think of alternative content to fill the daily slots, and frustrating in that some days inevitably ended up stronger than others. With this God of War cover, for instance, we had the idea to interview each of the series’ directors over the course of four days, which I thought worked very well leading up to God of War 3‘s online reveal that Friday. And then we had to slip in a Kinetica retrospective to cover the final slot.

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