When I was working on 1UP’s short-lived magazine, I wanted to center an issue around a sketch theme, with pen and pencil doodles on each story. At the same time, I was working on a story about the impact of the Tohoku earthquake on Japan’s game industry. So I realized I could combine those two and put together an auction by asking developers to submit sketches, and then put the results on eBay and donate the money to the Red Cross. It made the issue into a catalog for the auction, which was a nice side effect.